A week's look at the kitchen and bathroom industry chain Industry interlocking vertical and horizontal mutual aid development

The market industry landscape is in turmoil, leaving aside the concerns of the kitchen and bathroom industry itself, changes in other industries will have an impact on the kitchen and bathroom industry to a greater or lesser extent. So, what will be the "stimulus" for the development of the kitchen and bathroom industry chain pattern change?

Real estate insurers "curve into" real estate, bringing kitchen and bathroom decoration industry development gospel

As property prices in first and second tier cities continue to rise, large investments by insurers in the real estate sector have been a hot spot in the market, and the situation of these insurers' subsidiaries responsible for operating real estate businesses is also worthy of attention. According to incomplete statistics from the information disclosure platform of China's insurance industry, there are 19 insurers holding a total of nearly 205 non-insurance subsidiaries up to now, and among all types of subsidiaries, the largest number of subsidiary types are real estate companies, reaching nearly 100.

According to the Provisional Measures for the Administration of the Use of Insurance Funds and the Provisional Measures for the Investment of Insurance Funds in Real Estate, insurance companies are not allowed to directly engage in real estate development and construction, or invest in the development or sale of commercial residential properties. Insurers cannot directly operate real estate related businesses, but can intervene in the real estate sector as investors, such as through equity investment, holding of shares, acquisition of properties and connected transactions, as financial capital. As a result, insurers have not only frequently listed real estate companies in the secondary market, but have also entered into real estate development indirectly through holding, equity participation, joint ventures and joint ventures.

The creation of real estate property insurance has a protective role for the real estate industry, and a stable real estate market is indeed a development gospel for the kitchen and bathroom industry. The prosperity of the real estate market will, to a certain extent, drive the market consumption of the kitchen and bathroom decoration industry.

Real estate enterprises penetrate the TOD model, kitchen and bathroom industry to taste

With Vanke's Sky City in the Xujing area set to open for tours on October 1, the TOD (public transport-oriented development) mode of operation behind the project has also surfaced. According to the project's marketing manager, Sky City is built with reference to the TOD model of the Tokyo Futago Tamagawa Station mixed-use project in Japan. With a development cycle of five years, Sky City will be Vanke's key project in Shanghai in the coming years. In addition, according to informed sources, Vanke Shanghai is optimistic about the TOD project space in Shanghai's metro line network and will use this as an opportunity to lay out more TOD projects.