China Kitchen & Bathroom Consumer Trends Report released

First, the network impact of physical shops

We will find that the speed of the development process of network shopping, the future will be faster than now, we must pay attention to the network in all marketing, because this may be in the future will be decisive victory and decisive failure of the important force, we do not consider the enterprise, only consider the consumer, from the perspective of consumers, a new pattern, first through the information to find things, and then after the search to see Then they look up word of mouth, they look at physical shops or online shops, and then they share. In this process, every link, in fact, the network will only get bigger and bigger, no matter which industry, once there is bad word of mouth, when it comes back, all places will have a big impact, including the sales of physical shops, so be sure to pay attention to the network. In this you will also find that in the physical shop purchases, they are using their mobile phones more and more to check, compare prices and find out about special offers, a process that has developed in the physical shop shopping. During the recent period in China, there is a place to pay attention to, in our research, in the real estate category of research, China's second-tier cities, this piece of commercial real estate is very likely to face a relatively large impact, in this among the physical shops are likely to become experience shops, that is to say, in the layout.

Second, smart living

The most important thing is the discount, seek discount itself is already a way of life, we in the kitchen and bathroom home enterprises, will have this discount, but consumers still feel false. In this process, low- and middle-income women they are the masters of discounts, men are relatively better, but buy these things, female participation, especially decision-making power is often greater than men, we must pay attention to women, especially low- and middle-income women in this point in the significance; another piece, even three or four tier cities, we are more willing to city, a tier city the most pursuit of discounts, the reason is very simple. If you do not give me a good discount, it means to me that I am too stupid, I am too silly, so this meaning is not a marketing meaning, is a lifestyle meaning, in the first-tier cities in the sales process, will certainly face more and more difficult, at the same time you will also find that all the people seeking discounts, they themselves in all the behavior, he is a master of information, he put all the information gathering ability of non-discount people many The proportion is very high. So be sure to pay attention to the discount thing, the discount thing and to real discount, not false, I priced higher, all buy slowly, this is not called discount, discount must be in the position of the consumer, has used the original large-scale fake discount model, in modern society, especially in first-tier cities more and more useless, this process will spread to second-tier, third-tier cities, this is a trend. Many people think that the Internet is for young people, in 2014 a very huge change occurred in Chinese society, people who have never been online, these middle-aged and elderly users began to enter the mobile Internet on a large scale.

Third, the middle-aged and elderly really enter the mobile Internet

It is difficult to see the difference between young people and the middle-aged and elderly, including in the game, now you will find that sometimes the word old child, the word often used by the ancient Chinese is particularly meaningful, now the elderly play the game and five or six-year-old children play the same game, cut watermelon and so on, this is a very important event This is a very important event, which has triggered the change and destiny of the Internet in Chinese society, in fact, it is a particularly crucial thing, including payment, these people either do not know how to pay, once they found this function safe, they started, also in the online shopping among the rise, so this is the biggest thing that happened in the mobile Internet this year, in a nutshell, called "middle-aged and elderly people began to This is the biggest thing that has happened this year.

We look at home decoration consumer behaviour, this report is divided into many steps, I have so little time today to share with you is everyone decision makers. In terms of trends, we all know that throughout China, in the development of this piece, there is a practical demand gradually transformed to the purpose of the demand, I want to put the house and my own personality, on the one hand, we need to standardize the product, on the other hand, personalized, personalized this piece will be around the entire future development, and in terms of information, in what to buy above, supply and demand this piece is also changing, but from the consumer. For each consumer, for this type of product information is more important, at this time, they will look around how people are installed, the impact on his big, another piece of mass media, including the Internet, which is a basic state.

But for all consumers, kitchen and bathroom home furnishing these products, the vast majority of people attach great importance to the brand, has not yet formed in other industries and its strong role, and in the process of this demand, the actual concern, including comfort, environmental protection, practical, including the purchase channel this piece, will appear increasingly fine decision-making, fine itself on the impact of enterprises more and more, in this there are four One is in the confirmation stage, how do people do it? Another is in the information gathering stage, how to make decisions throughout the consumption and channel process, and finally, the evaluation decision.