YUHUAN HENGYAO SANITARY WARE FACTORY
Esperanto
Shqiptare
Euskara
Zulu
Latinus
Cymraeg
தமிழ்
Slovak
Slovak
Afrikaans
06
2022
-
12
Mid-range price point kitchen and bathroom products become market highlight
Source:
At present, the kitchen and bathroom market consumption to mid-range price point products, low-grade price point and high-grade price point accounted for a small proportion, showing an obvious middle large
At present, the kitchen and bathroom market consumption to mid-range price point products, low-grade price point and high-grade price point accounted for a small proportion, showing an obvious middle large, two small rugby ball structure. Some industry insiders said, kitchen and bathroom consumption mainly to urban working class, this part of the crowd's consumption target is mainly concentrated in the mid-range price market, choose low-grade price and high-grade price products are relatively small. In addition, the relatively low share of high-grade price consumption is also an important reason is that the current cabinet market has not appeared such as the automotive industry, BMW, Mercedes-Benz industry benchmark brands, which is also the consistent reflection of many dealers.
It is understood that the current domestic high-grade price of kitchen and bathroom or imported kitchen and bathroom is the main consumer groups mainly to some high-end flats, villa dwellers. Kitchen and bathroom consumption compared with other fast moving consumer goods have obvious differences, high frequency of use and long product life, so the quality of the product and its service is particularly important.
In fact, the kitchen and bathroom brand competition in addition to quality as a guarantee, service is also important. The cabinet industry and many other industries, service is always the first, in terms of style, shape, colour and so on will not have much difference because of the different brands, so the ultimate attraction to consumers is the service, from accepting consumer telephone advice, showroom reception to after-sales service, any one link can not be sloppy. In the current situation of the lack of benchmark brands, consumer brand loyalty is not high, and ultimately about the consumer purchase decision factor is service. Therefore, focus on the service of the cabinet business, must be able to occupy a relatively large advantage in the current fierce market competition.
Previous page